[David's stunt] was," he recalled, "and I thought I could do it surrounded by cheese." Sure enough, in March 2003, Kelly and his laptop were encased in 16 giant blocks of cheese in an English mall. The cheese? Cathedral City's aged cheddar: "This is an endurance test and I hope to test my body," Kelly courageously announced. "I'm not going to wimp out and use a mild cheese!"
[Kelly, a former playing card-tower world record holder who was thrown out of the International Brotherhood of Magicians for explaining tricks on television, had a point: Ice is a good insulator (which is why igloos are fairly warm inside). The most difficult part of Blaine's stunt was coping with discomfort and hunger (and routine bodily functions) for a couple of days.]