In The Clinton Wars, Sidney Blumenthal, famous for his attribution of the Clinton scandals to what Hillary Clinton called "a vast right-wing conspiracy" dedicated to destroying their progressive agenda, accused Time magazine of purposefully positioning a photograph of Hillary Clinton on the cover so that the "M" in the logo would look like devil horns.

"As the managing editor of the magazine then," Walter Isaacson later remarked, "I can attest that the 'M' was in the same place it had been for eighty years, ever since Henry Luce decided against calling his magazine The Synthetic Review, and that we had no diabolical designs..."