The flamboyant publisher Jack McClelland (whose father founded McClelland & Stewart) had a fine appreciation for drink and a flair for clever publicity stunts. In 1980, he staged a Roman-style party to celebrate the release of Sylvia Fraser's The Emperor's Virgin. Clad in togas, publisher and author rolled along Toronto's Yonge Street (in a chariot) toward the bookstore which would serve as the party's venue. A freak snowstorm impeded their progress, however, and when they finally arrived a breeze played with their flimsy white costumes. "Jack must be slowing down," one local wag remarked. "Only one sheet to the wind!"