In April 1999, news leaked that French Guess jeans and Victoria's Secret model Laetitia Casta was contemplating a move to England to avoid France's high income taxes. The resulting controversy was so heated that the prime minister was forced to pledge national tax cuts.
[In October, 16,000 French mayors chose Casta to follow Brigitte Bardot as the new model for Marianne, the bare-breasted national symbol who graces French stamps and currency. Casta's response? "Chouette, quoi [like, neat]."]