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Don't Know Diddley

Among Nike's many memorable campaigns was a series of "You don't know Diddley" spots promoting T-shirts and other merchandise bearing the slogan (a play on the name of legendary bluesman Bo Diddley).

In April 2000, Diddley sued the company for using his name and image without permission. "This is a clear case of the big bully picking on the little guy," Diddley's manager Margo Lewis told reporters. "Apparently Nike really doesn't know Diddley!"

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