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One day during the 1912 presidential election, the Progressive Party campaign manager (representing Theodore Roosevelt and Hiram Johnson) was horrified to learn that permission to use the photographs which accompanied three million newly-printed copies of a campaign speech had not been granted. Moreover, according to the nation's copyright laws, the owner could demand $1 per copy to use them. Rather than throw away thousands of dollars, the quick-thinking campaign manager promptly fired off a telegram to the copyright owner. "Planning to print three million copies of campaign speech with photographs," it read. "Excellent publicity opportunity for photographers. How much are you willing to pay to use your photographs." He received a reply within an hour: "Appreciate opportunity," it read, "but can only afford $250."
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