"How about Romeo and Juliet?" Fitzgerald retorted. "You wouldn't have wanted Juliet to live, would you?" Mankiewicz, whose cultural experience did not far extend beyond the world of film, thought back to the screen adaptation of 1936. "That's just it," he nodded triumphantly. "Romeo and Juliet didn't make a cent!"
[Mankiewicz did not live to see the popular success of Baz Luhrmann's Romeo + Juliet.]