Gwyneth Paltrow: Vertuous Purchase
In August 2002, Gwyneth Paltrow became the first person to purchase Nokia's new handmade Vertu cell phone, a model boasting a stainless steel, gold or platinum crystal-encrusted face with leather-bound sides and a ceramic back. A Nokia spokesperson said the phone "is not just... for celebs, it is for anyone who appreciates beautiful craftsmanship." The price tag? $23,000.