In 2002, George W. Bush and the Republicans ruthlessly used 9/11 and its aftermath to capture control of the Senate by portraying Democratic candidates as friends of terrorism. The most prominent victim of the strategy? Georgia Senator Max Cleland, whose face appeared in ads (for the Senate campaign of Saxby Chambliss) alongside those of Osama bin Laden and Saddam Hussein. Oddly, Cleland's body did not appear in the ads -- perhaps because he had lost both legs and an arm fighting in the Vietnam War.
[Where was George W. Bush during the Vietnam War? In the National Guard, guarding the skies over Texas.]