Marshall and Freeman, ironically, owed much of the credit for these innovations to W. C. Fields, the film's star and a drunk of legendary proportions. Indeed, long shots of a double were used in large part because Fields shuffled off to his limousine (which had a wet bar in the back) one day -- and never returned!
[Even after entering a Pasadena sanitarium to dry out, Fields drank two bottles of gin -- smuggled in by friends -- every day. "I only drink to steady my nerves," he once remarked. "Sometimes I'm so steady I don't move for months."]