In September 2004, BBC presenter Dominic Wood was reprimanded for wearing a T-shirt bearing a risque slogan on his two-hour Saturday morning show ("Dick and Dom in da Bungalow") aimed at children between eight and 12 years old. The slogan? "Morning Wood!"

["The innuendo was aimed at people outside the show's core audience," the BBC declared. "Children of that age could not be expected to recognise the joke. But the executive in charge was extremely concerned and has made her displeasure clear in the strongest terms."]