In June 2003, management consultant Chelsea Hardaway and her colleagues at Deloitte Consulting unveiled "Bullfighter," a software program which identifies jargon in documents. "We hope that it is a fun way to make business communications safer for all of us," she declared, before adding: "We envision a centre of excellence where our accelerated change agents can maximize their core competencies."

[Hardaway's team later published a companion volume entitled Why Business People Speak Like Idiots: A Bullfighter's Guide.]