"What are Oakleys? Futuristic-looking, brightly hued 'performance' eyewear beloved of aspiring jocks and marketed with the tag-line "Thermonuclear Protection...

"The Irvine-based company went public in August 1995 with Michael Jordan on the board of directors and by May 1996 share values had doubled. The company's first sharholders' meeting in June was held in a military aircraft hangar -- surrounded by Marines sporting camouflage patterned shades!"