Having unfurled a "Just Quit" banner at the 22-mile mark of the 26.2 mile course, the merry pranksters proceeded to entice tired runners to join the dark side with offers of doughnuts, beer, cigarettes and beef jerky!
[Among their other exploits? Engaging in "reverse shoplifting" (entering stores and planting such items as teddy bears filled with cement) and hosting a spooky Museum of Dental Decay on Halloween.]