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Death to Gucci?

In the 1990s, film industry costume designers began complaining that such fashion designers as Armani, Gucci, Celine and Calvin Klein were cutting into their territory -- bidding to clothe actors in expensive garments, even when fine tailoring was inappropriate for their roles.

For example, Edward Norton (whose grandfather invented the shopping mall) wanted to wear Armani for his role as Sheldon Mopes in Danny DeVito's Death to Smoochy. "But the character Edward's playing is a hippie!" costumer Jane Ruhm complained. Norton's solution? "He had Armani make a hemp suit."

[Another actor, cast as a lowly shipping clerk, arrived on the set and demanded to be outfitted in nothing but Prada. Among other fashion-conscious thespians: Michelle Pfeiffer (Armani), Harrison Ford (Cerruti), and Pierce Brosnan (Brioni).]

[During the production of Fight Club (1999), Norton and co-star Brad Pitt took soap-making classes. Though his character Worm in Rounders (1998) was supposed to smoke, Norton -- an avid nonsmoker -- refused.]

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