In October 2001, Oprah Winfrey selected Jonathan Franzen's NationalBook Award-winning novel, The Corrections, for her on-air book club. Though such an accolade usually guarantees hundreds of thousands of extra sales, Franzen demurred. Why? He was "uncomfortable," he said, because "I feel like I am solidly in the high-art literary tradition."
[Oprah's response? She promptly deselected his book, telling her audience that Franzen would not be appearing on the show and implying that they might another author to read -- whereupon Franzen, according to NPR, started "grovelling for real."]