Winston Churchill appointed his closest friend, Brendan Bracken, to serve as Minister for Information in his wartime government. Despite his background as a publisher, Bracken was disliked by many journalists. "I don't believe a word you say, Bracken," he was told by one skeptic. "Everything about you is phoney. Even your hair, which looks like a wig, isn't!"
["You lounge-lizard Lenin, you Ritzy Robespierre, you Bollinger Bolshevik," Bracken once famously snarled at Nye Bevan (then a young Labour politician). "There you sit swilling Max's Champagne and calling yourself a socialist."]