The idea? That parcels could be delivered overnight at a profit using a private airline system with a centralised hub. The resulting company? Federal Express.
["The concept is interesting and well-formed," Smith was told, "but in order to earn better than a 'C,' the idea must be feasible."]
[Among a host of other ideas which were once deemed ridiculous:
* Godfrey Hounsfield was told a "CAT scanner" was "impractical."
* Sony Chairman Masaru Ibuka was told that a recorder with no speaker or recorder (ie. the Sony Walkman) was "crazy."
* Other shoe companies thought Bill Bowerman's brainstorm ('What if I poured rubber into a waffle iron?') was a "really stupid idea."]