"The popularity of tanning can be traced to a single moment in 1923. After cruising from Paris to Cannes, designer Coco Chanel stepped off the Duke of Wellington's yacht with a startling suntan. Chanel had apparently gotten too much sun by accident, but the press and fashion world assumed the immensely influential Frenchwoman was making a fashion statement. 'I think she may have invented sunbathing,' Prince Jean-Louis de Faucigny-Lucigne said. 'At that time, she invented everything.' Soon, daring women in Europe and America were baring their skin to the sun."
[Coco's favorite number was 5; Chanel No. 5 was first launched on the 5th of May, 1921.]