Just Dreadful

MGM publicity chief Howard Dietz once offered $250 to any studio publicist who came up with a usable marketing slogan for Adventure (1945), Clark Gable's first picture since his discharge from the army. Emily Torchia suggested the slogan "Gable's Back and Garson's Got Him" and promptly collected her $250.

Some time later, Torchia found herself promoting another MGM production entitled The Great Sinner, starring the regal Ethel Barrymore. "I'm glad, Emily, that we're working together," Barrymore enthused one day. "You never did anything cheap in your advertising." Torchia was understandably flattered, until Barrymore went on: "I shall never forget," she said, "I was doing a play in New York, and there, blazing on a marquee, was this awful, vulgar thing: 'Gable's Back and Garson's Got Him!' Isn't that horrid!" Emily swallowed hard -- and replied, "Dreadful, Miss Barrymore, just dreadful..."

[Adventure was a box office bust -- for which someone suggested that "Gable Puts the Arson in Garson" would have been a better slogan!]

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