Though Michael Gordon, a former theatrical director, began his Hollywood career making low-budget pictures for Columbia, he took his job seriously and endeavored to produce quality films. One day, however, he fell a half-day behind schedule and was called in to see Irving Briskin, Columbia's head of B-picture development. Like Harry Cohn (the studio's chief) Briskin knew the business inside out and proceeded to explain things to the idealistic young director: The film's budget was $90,000. "If it's a good picture," Briskin continued, "it's going to gross a hundred and fifty thousand dollars. If it's a bad picture, it's going to gross a hundred and fifty thousand dollars... I don't want it good -- I want it Thursday!"