Shortly after unveiling new CD copy protection technology in 2003, SunnComm threatened to sue a Princeton student named John Haldeman for discovering a method of defeating the system and publishing his method online. Haldeman's method? Holding down the SHIFT key while inserting a CD.
SunnComm later backed down. "It can be very chilling," CEO Peter Jacobs remarked, "to be suing people who are doing research."