One day while driving through Southern California, McDonald's chief Ray Kroc reportedly paid a "surprise visit" to one of the company's restaurants. When he arrived, Kroc was annoyed to find employees rolling out a red carpet to welcome him. What could have tipped his employees off? Perhaps... Kroc's arrival in an 80,000 limousine.
When a friend teased him about the incident, Kroc called the story utter nonsense, but added, "It was a $40,000 limousine.* Only an idiot would pay $80,000 for a car."
* In any case, a lot of money in the '60s or '70's when this took place.