In November 2003, Manchester City confirmed that they would, after all, be naming one of the stands at their new stadium after legendary midfielder Colin Bell. The naming of the main stand sparked an embarrassing public row after a poll on Manchester City's official website was alleged to have been hijacked by rival fans. City back-room staff feared that rival fans had voted for Bell ahead of former manager Joe Mercer so that they could dub the stand "the Bell End" - British slang for the tip of the penis.
"This is a tremendous honor that has been bestowed on me," Bell declared. "I can't thank City fans enough for their continued magnificent support."